Most of the time, as professionally-trained sales people, we really enjoy what we do. But every so often, a customer or prospect behaves in a certain way that makes us button up our collar and look in the mirror to see who is staring back. If we pretend to act polite, skirt the real issue, or not face the prospect head on, then we've not only wimped out right then and there, we've wimped out on our goals, our family and the selling profession as a whole.

It's okay to be assertive, and we do have rights as sales people. Learn to hang in, because if you roll over this time, you've trained yourself to roll over the next time, too.

Remember, No Guts, No Gain!

Are You Ready?